Which questions is it that journalists forget to ask? The public service company Swedish Radio campaign "#the right question" allows listeners to ask the elections important issues.

Swedish Radio has a unique position in the Swedish media landscape. No other organization has such a wide network of reporters around the country. "#the right question" is an initiative to get all these reporters to pull in the same direction, and to answer all of Sweden's most ardent election issues.

Listeners ask the questions. Swedish Radio answers.

Our partner - Journalism++, which we previously have collaborated with in Aftonbladet "SexTest" and TV4's "Filthy School" - developed the concept for the "#the right question".

23C produced an editorial environment to handle the hundreds of questions, as well as a robust, lean, and mobile-friendly web interface to present the answers to all visitors.