In 2018 most average retailers will use location technology to map customer movements in their stores, place items where they're most likely to be seen and send offers, surveys, and ads at the right time. But that's far from enough.

“The role of the store is definitely changing. The growth of the online channel is remarkable, boosted by the ‘millennial state of mind’ that has permeated the luxury industry. But this doesn’t mean stores have lost their purpose – brands need to reinvent them to create an on-going engagement with customers that transcends channels"

A new and very innovative Singaporean startup in the hot med-tech space, received a well-deserved face-lift of their mobile app and website by us at 23C. The Aktivo Score is developed after extensive research by an elite team of doctors & data scientists, Aktivo objectively determines the combined effect of your physical activities on your long-term health.

Where is the promise of exclusive and individual service? Customers are often treated as pure data, based on how much and how often they spend with the brand. In these listings, some of the most personalized services called “Insider benefits” meant including complimentary internet access, discounted room rates or exclusive access to discounted vacation packages. As most of the hotels already provide free and limitless internet access, and “exclusive access to discounted vacation packages” doesn't really sound that luring, it raises the question of how these brands can retain their loyal customers.

We are very happy to announce that another eight of our puzzle- and brain-games from our library have been chosen in scientific studies at an American University. It means that so far, a grand total of 10 of our games, have been used for psychological studies and treatments.